No Signboard Seafood

What started out back in 1981 as a stall in a hawker centre has expanded with 4 restaurants in Singapore, plus 1 in Jakarta and Macau; a far cry from the days where owner Mdm Ong Kim Hoi could not afford a signboard. Why the name No Signboard Seafood? It was a name given by her customers. Back in those days, they referred to her joint as “the stall with no signboard”.

My family of 4 visited the Vivocity branch on a weekday for dinner. The interior is nicely done up, with chandeliers and dragons coiling the pillars. Very up-market place to have classic Singapore Seafood dishes. Service was polite and efficient, with the staff changing our plates regularly.


Ginseng Abalone Soup ($25/bowl) feels really fortifying.


White Pepper Crab is their signature. No black pepper crab here, but Singapore’s favorite chilli crab is available.

Although not the most photogenic, this White Pepper Crab (seasonal price). The thick gravy is loaded with crushed white pepper, which gives a potent peppery kick, but at the same time, you can still taste the sweetness of the succulent fleshy crab! Very fresh, no doubt about that- the meat has a firm, bouncy texture. The gravy was so addictive, I took the fried mini buns meant for the chilli crabs and mopped up every single bit.



The chilli crabs paled in comparison to the white pepper ones. Finger-licking good, but nothing out of this world.



The other dishes we ordered were reasonably priced for the portion size. They didn’t leave a huge impression, but nevertheless satisfactory. Mention-worthy is the smooth, flavorsome bean curd.

Home-made Bean curd ($15/$30)


Sautéed Scallops with Superior XO Sauce ( $25/50)


Chinese Spinach with Clear Broth ($15/$20)


Sweet and Sour Pork ($15/$20/$25)


Overall, the food is delicious, but the crabs are pricy. Definitely not something we will have on a regular basis (although I’d love to savor the white pepper crabs every couple of months).

No Signboard Seafood Vivocity
1 Habourfront Walk #03-20
Tel: 63769959

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