During my trip to Seoul, I tried a sandwich from Paris Baguette and had a positive impression on the brand. I also noticed many outlets littering the city, a sign that the brand is flourishing. When Paris Baguette first arrived in Singapore, I was keen to check out the Wisma Atria branch but the crowds at Orchard always put me off. No more procrastinating when the Bugis Junction outlet opened!
Although named Paris Baguette, it does not originate from France but from South Korea. The bakery cafe use French baking techniques and there are more than 3000 outlets worldwide. The ambience attracts with its elegant decor of palatial styled arm chairs in soothing grey hues and granite table tops.
While the bakes were more than satisfying, I found the service wanting more. Although its self-service, but managers and senior staff are sulky, curt and not keen on serving customers at the counter. The junior staff are more pleasant, with smiles on their faces.
The Traditional Breakfast ($14) was filling, but nothing out of the ordinary. Its comprises of sunny side up eggs, bacon, sausage, carrots, sautéed mushrooms, and potato wedges.
If you’re a fan of cheese, go for their Cheese Omelette ($18), a simple but harmonious combination of feta, gyuyere and spinach with fluffy scrambled eggs. The competently executed eggs were accompanied with potato wedges, balsamic salad and tangy tomato sauce, which helped to break the monotony.
Wake Up Jane ($6) is essentially generous amount of toppings-chicken sausage, mozzarella cheese and egg with on a pillow-y bread base. The first bite was unpleasant, as the staff did not heat it up long enough. After more heating, my view changed 180 degrees. What a lovely open-faced sandwich!
Heated over a grill before serving, the Turkey Cheese Foccacia ($6.50) charmed with its chewy texture, turkey ham, spinach leaves and melted cheese that gave a nice pull, jazzed up with mustard and caramelised onions.
The Camembert Cheese Cake ($7) is simply exquisite A core of smooth camembert cheese is sandwiched between sponge, then clocked with a coat of cream. The ethereally soft treat leaves a hint of saltiness lingering on the palate. You’ve gotta try it to understand!
Although the serving of the Strawberry Shortcake ($7.50) is small, the cake itself was excellent-delicate yet full-flavoured. But with so many other Strawberry Shortcakes in the market at reasonable prices and portions, I doubt I’ll have this again.
Oh~my baby crepe~ ($8) should change its name to “half-past 6 crepe”. Paris Baguette rendition of crepe cake wasn’t impressive, instead of numerous paper thin layers, half of it was sponge cake instead. Get your crepe cake fix elsewhere (think Lady M).
Apart from breads, Paris Baguette is well-known for pudding and I’ve gotta say it really does live up to the hype. The Original Royal Pudding ($4) comes in a cute miniature milk bottle and is lusciously smooth while not being overly sweet. Some may find the narrow bottle opening annoying, but it forces you to savour the melt-in-the mouth pudding a little at a time, prolonging the pleasure.
To sum up, while I find Paris Baguette’s offerings appealing, the service standards are off-putting. Hopefully there will be improvements to make the experience enjoyable.
#B1-24/25 Bugis Junction
200 Victoria Street
Tel: 6336 7943