What started out back in 1981 as a stall in a hawker centre has expanded with 4 restaurants in Singapore, plus 1 in Jakarta and Macau; a far cry from the days where owner Mdm Ong Kim Hoi could not afford a signboard. Why the name No Signboard Seafood? It was a name given by her customers. Back in those days, they referred to her joint as “the stall with no signboard”.
My family of 4 visited the Vivocity branch on a weekday for dinner. The interior is nicely done up, with chandeliers and dragons coiling the pillars. Very up-market place to have classic Singapore Seafood dishes. Service was polite and efficient, with the staff changing our plates regularly.